职位描述
制定市场策略和市场战术组合
Develop compelling branding strategy and comprehensive marketing mix
通过清晰的KPI和追踪机制,管理上市进程
Manage launch readiness with clear KPI and tracking mechanism
执行市场活动,传递关键信息
Implement promotional activities to deliver key messages
与全国性和区域性KOL建立关系,以获得他们对产品的支持
Build up relationship with National & regional KOLs, to get their endorsement
设计和制作推广材料
Design and develop promotional materials
协调和执行对代表的产品知识培训
Coordinate and conduct product training to sales
通过合适的预测方法和模型,进行销量预测
Develop forecast projections by applying appropriate forecasting methodologies and models
必要资格条件
l 本科或以上,医学/药学专业(硕士为佳) Bachelor’s degree or above in clinical medicine/pharmacy (Master’s degree is preferred)
l 不少于5年药企经验,不少于2年外企中央市场部经验(心血管/骨质疏松/血友病/肿瘤领域经验为佳) At least 5 years’ experience in pharmaceutical industry, and at least 2 years’ central marketing experience in MNCs (Cardiovascular/Osteoporosis/Hemophilia/oncology area is preferred) 特定知识 l 英语:良好的听说读写能力 English: Fluent in both written and spoken English
l 良好的商业敏感性和较强的财务及业务分析技巧 Strong Business acumen and good financial & business analysis skills
l 良好的PPT和Excel技巧 Excellent PPT and Excel skills